About Us
A Shared Passion for Fashion
Ella & Ivy was born from a shared love for fashion, creativity, and connection. What started as a dream between two friends with the same vision has grown into a brand that has been proudly standing for over 10 years.
From a young age, both founders were drawn to fashion — not just as clothing, but as a way to express confidence, personality, and individuality. This passion led them to pursue formal education in the industry. Ella studied Fashion & Brand Management, while Ivy specialized in Fashion Design and Styling, giving the brand a strong foundation in both creativity and strategy.
From Industry Experience to Our Own Store
Before starting their own boutique, Ella & Ivy gained years of experience working within the fashion industry. They worked with established brands, learned the importance of quality, fit, and customer experience — and also discovered what they felt was missing.
That realization brought them together, not only as business partners, but as close friends. Ten years ago, they decided to take a leap of faith and create a store that truly reflects their values: personal attention, high-quality fashion, and a genuine connection with customers.
What We Stand For
At the heart of our brand is a simple belief: fashion should feel personal.
We don’t believe in one-size-fits-all experiences. Instead, we focus on understanding our customers — their style, their needs, and what makes them feel confident.
We carefully curate every collection with attention to detail, comfort, and quality. We aim to stay ahead of trends while staying true to our identity, offering pieces that feel timeless yet fresh.
More Than a Store
Over the past decade, we’ve had the privilege of serving thousands of happy customers and working on inspiring projects we are incredibly proud of. What means the most to us is the trust our customers place in us — and we work every day to honour that trust.
Our approach is warm, honest, and personal. Whether you visit us in-store or shop online, we want you to feel seen, heard, and valued. Fashion is personal — and so are we.
Looking Ahead
As we celebrate 10 years of Ella & Ivy, we remain just as passionate as on day one. We continue to grow, evolve, and listen — always with our customers at the centre of everything we do.
Thank you for being part of our journey.